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Sports Marketing Specialist

Location:  Office Park (1699) 
Requisition #:  36321


Utilizes sports marketing as a channel to drive Children’s strategic brand messages and generate awareness among parents and families via sports sponsorship relationships. These include: The Falcons, Atlanta United, Atlanta Braves, Atlanta Dream, UGA, Georgia Tech and others. Position reports to the Director of Marketing and Advertising.


• Bachelor’s degree in marketing, communications or related field


• No professional certifications required


• Ten years’ experience in sports marketing

  • Ad agency or sports marketing agency experience
  • Existing relationships with team partnership staff

• Thorough knowledge of the sporting industry, Atlanta teams and their respective fan bases, research and trends
• Demonstrated leadership skills in facilitating and leading cross-functional teams
• Knowledge of market and business data and ability to apply this information in the development, implementation, measurement, and evaluation of strategic marketing plans
• Demonstrated ability to manage multiple, complex responsibilities
• Ability to perform market and business analysis, strategic planning, and program management with documented outcomes
• Exceptional verbal and written communication skills and strong business acumen
• Ability to work collaboratively with employees at all levels of the organization


1. Leads sports marketing strategy development, competitive assessment, analytics and campaign optimization to maximize Children’s return on investment (ROI).
2. Drives strategic and tactical implementation, including creative in-game activations, advertising extensions and multi-platform content development across Children’s channels.
3. Leverages sports partnership opportunities via public relations and social media.
4. Supports contract deliverables, implementation and partnership commitments, as well as assists with recommendations for contract renewals and negotiations.
5. Partners with sports team liaisons to design unique brand activations on and off the field.
6. Collaborates closely with marketing and communications team peers to extend reach of integrated content and brand messaging inside and outside Children’s.


Safety: Practices proper safety techniques in accordance with hospital and departmental policies and procedures. Responsible for the reporting of employee/patient/visitor injuries or accidents, or other safety issues to the supervisor and in the occurrence notification system.

Compliance: Monitors and ensures compliance with all regulatory requirements, organizational standards, and policies and procedures related to area of responsibility. Identifies potential risk areas within area of responsibility and supports problem resolution process. Maintains records of compliance activities and reports compliance activities to the Compliance Office.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification.  They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.

Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance
Bending/Stooping - Occasionally (activity or condition exists up to 1/3 of time)
Climbing - Not Present
Hearing/Speaking - Effective communication with employees, supervisors/managers and staff. Effective communications with patients and visitors, as required.
Lifting - Occasionally (activity or condition exists up to 1/3 of time)
Pushing/Pulling - Occasionally (activity or condition exists up to 1/3 of time)
Sitting - Constantly (activity or condition exists 2/3 or more of time)
Standing - Occasionally (activity or condition exists up to 1/3 of time)
Walking - Occasionally (activity or condition exists up to 1/3 of time)


About Us:

Children’s Healthcare of Atlanta has been 100 percent committed to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow.

With 3 hospitals, 27 neighborhood locations and a total of 638 beds, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 70 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report.

Children’s has been ranked on Fortune magazine’s list of “100 Best Companies to Work For” for fourteen consecutive years and named one of the “100 Best Companies” by Working Mother magazine. We offer a comprehensive compensation and benefit package that supports our mission, vision and values. We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country. Connect to our mission of making kids better today and healthier tomorrow. 

Have questions about the recruitment process?  Check out What to Expect.

Address:  1699 Tullie Circle, Atlanta, GA  30329
Function:  Marketing/Communications - Marketing/Communications

Nearest Major Market: Atlanta

Job Segment: Program Manager, Pediatric, Business Analyst, Management, Healthcare, Technology