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Social Media Content Producer

Work Schedule/Days:  Day / Monday - Friday
Employment Type:  Full-Time
Location:  Support I 
Requisition #:  92090

MANDATORY COVID-19 VACCINATION: In accordance with CMS rules, Children’s requires all employees to be fully vaccinated or receive an approved exemption.


Creates original content for distribution via Children’s Healthcare of Atlanta’s various communication channels. Works closely with Internal Communications, Public Relations, Creative, Marketing, and in-hospital teams to develop, refine, and share content. Serves as a brand journalist conceptualizing, planning, interviewing, writing, pitching, and publishing content. Establishes and manages the voice and structure of social media posts across channels. Uses the hub and spoke model to disseminate timely content to other communication channel owners and assists in reporting campaign and initiative results. Develops and manages community/influencer relationships so that key messages, information, and brand equity are distributed to multiple audiences via content and proactive outreach.


  • Bachelor's degree in Journalism, Communications, Public Relations, Marketing, or related field


  •  Valid Georgia driver’s license


  • 5 years of experience in journalism, communications, public relations, marketing, corporate communications, or employee communications/relations
  • Experience in managing a content calendar and delegating content responsibilities
  • Demonstrated experience with public relations and marketing principles and how content fits into initiatives and campaigns


  • NA


  • Ability to interview, write, edit, and tell engaging stories
  • Working knowledge of graphics, design, and photography
  • Superior customer service skills and ability to maintain a quality standard consistent with the goals of the organization
  • Must be able to function in a dynamic team environment
  • Must be able to work on multiple projects concurrently
  • Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook), WordPress, social networks, and online community-building
  • Must have personal transportation (automobile) in good working condition
  • Maintains knowledge of current trends and practices in content development, public relations, social media, and digital communications


  1. Generates story ideas, attends events, plan campaigns, prepares subjects and conducts interviews, writes, edits, and publishes (within same day when necessary).
  2. Develops and facilitates relationships with key internal stakeholders to identify new content opportunities.
  3. Maintains knowledge of current trends and practices in content development, public relations, social media, and digital communications.
  4. Leads creation and adaptation of social media playbook to ensure consistency of social content with brand.
  5. Facilitates discussion and plans among social media page managers to identify opportunities to co-brand and cross-promote content relevant to multiple audiences within the Children’s Healthcare of Atlanta brand.
  6. Serves as page moderator for multiple social channels to address content needs and elevate potential issues.
  7. Conducts ongoing social media and content audits to evaluate effectiveness, receptivity, and recall of current communication methods and takes appropriate action as necessary based on results.


Safety: Practices proper safety techniques in accordance with hospital and departmental policies and procedures. Responsible for the reporting of employee/patient/visitor injuries or accidents, or other safety issues to the supervisor and in the occurrence notification system.


Compliance: Monitors and ensures compliance with all regulatory requirements, organizational standards, and policies and procedures related to area of responsibility. Identifies potential risk areas within area of responsibility and supports problem resolution process. Maintains records of compliance activities and reports compliance activities to the Compliance Office.


The above statements are intended to describe the general nature and level of work performed by people assigned to this classification.  They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.


Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance
Bending/Stooping - Occasionally (activity or condition exists up to 1/3 of time)
Climbing - Not Present
Hearing/Speaking - Effective communication with employees, supervisors/managers and staff. Effective communications with patients and visitors, as required.
Lifting - Occasionally (activity or condition exists up to 1/3 of time)
Pushing/Pulling - Occasionally (activity or condition exists up to 1/3 of time)
Sitting - Frequently (activity or condition exists from 1/3 to 2/3 of time)
Standing - Occasionally (activity or condition exists up to 1/3 of time)
Walking - Occasionally (activity or condition exists up to 1/3 of time)


No potential for exposure to blood and body fluids


About Us:

Children’s Healthcare of Atlanta has been 100 percent committed to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow.

With 3 hospitals, 20 neighborhood locations and a total of 673 beds, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report.

Children’s has been recognized as a Fortune 100 Best Place to Work, a Best Place for Working Mothers, and as a top employer for diversity and millennials.  We offer a comprehensive compensation and benefit package that supports our mission, vision and values.  We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country.  Connect to our mission of making kids better today and healthier tomorrow. 

Have questions about the recruitment process?  Check out What to Expect.

Address:  1575 Northeast Expressway, Bldg 1, Atlanta, GA  30329
Function:  Marketing/Communications - Marketing/Communications

Nearest Major Market: Atlanta

Job Segment: Pediatric, Healthcare