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Date: Aug 21, 2017

Location: Atlanta, GA, US, 30329

Company: Children's Healthcare of Atlanta

Requisition #:  16365     
Name of Location:   Office Park (1699)
Work Schedule:  Day
Employment Type:  Full-Time
Work Days:  Monday - Friday 

JOB SUMMARY

Communicates the system mission and vision to the public and supports all clinical and institutional activities through an ongoing media relations and communications program, including the development and dissemination of news, feature and photo releases, proactive and reactive media contacts, and crisis communications. Proactively supports the efforts that will ensure delivery of safe patient care and services and promote a safe environment at Children's Healthcare of Atlanta.

EDUCATION

  • Bachelor’s degree in Journalism, Public Relations, English, Communications, or related field

CERTIFICATION SUMMARY

  • No professional certifications required

EXPERIENCE*

  • 5 years experience in public relations or communications
  • Experience in media relations
  • Experience in a supervisory or senior account role

PREFERRED QUALIFICATIONS*

  • Experience in the news media

KNOWLEDGE SKILLS & ABILITIES*

  • Must have strong verbal and written communication skills, including a thorough understanding of correct grammar and ability to write news releases, feature stories, pitch letters, statements, and talking points
  • Ability to create targeted messages for a variety of media outlets
  • Must be able to work well under pressure and meet deadlines
  • Flexible and adaptable to unexpected changes
  • Excellent interpersonal, public speaking, and presentation skills

JOB RESPONSIBILITIES*

  1. Researches, writes, and disseminates news releases, feature stories, photo releases, calendar announcements, and story pitches to appropriate news media outlets in accordance with media relations procedures and policies and within deadlines.
  2. Provides strategic public relations input for service lines, Marketing, Foundation, and system.
  3. Provides counsel, mentoring, and guidance to Public Relations team and interns regarding all communications about service lines and system.
  4. Responds to media inquiries in accordance with media relations procedures and represents the system in a professional manner.
  5. Makes appropriate arrangements for interviews with hospital personnel and volunteers and escorts media representatives on system property.
  6. Develops and enhances relationships with appropriate media representatives.
  7. Provides counsel to Manager, Public Relations and Vice President, Marketing & Communications in the event of crisis situations.
  8. Serves as member of Code Green initial response team in absence of Manager, Public Relations.
  9. Serves as media relations staff on-call to respond to media inquiries during the day, after hours, on weekends, and on holidays, in accordance with the system’s 24x7 media relations policy.
  10. Develops and maintains an acute awareness of the interests, needs, and sensitivities among the system’s various audiences, including parents, families, employees, volunteers, physicians, donors, trustees, and the general public.
  11. Provides oversight and guides production of monthly reports and summaries of placements, metrics, accomplishments, and other initiatives to inform key leadership.
  12. Provides editorial review on letters, proposals, and other communication pieces developed by other team members and departments and assists in writing and/or proofreading materials for other uses.
  13. Monitors and analyzes media trends and coverage of news related to Children’s Healthcare of Atlanta and takes action as needed to ensure appropriate messages are being relayed through the media.
  14. Maintains awareness of and proficiency in current trends and practices in marketing, public/media relations, and healthcare management.
  15. Maintains skill levels in technology tools required to perform job requirements.

SYSTEM RESPONSIBILITIES*

Safety: Practices proper safety techniques in accordance with hospital and departmental policies and procedures. Responsible for the reporting of employee/patient/visitor injuries or accidents, or other safety issues to the supervisor and in the occurrence notification system.

 

Compliance: Monitors and ensures compliance with all regulatory requirements, organizational standards, and policies and procedures related to area of responsibility. Identifies potential risk areas within area of responsibility and supports problem resolution process. Maintains records of compliance activities and reports compliance activities to the Compliance Office.

 

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification.  They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.

PHYSICAL DEMANDS*

Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance

Bending/Stooping - Occasionally (activity or condition exists up to 1/3 of time)

Climbing - Not Present

Hearing/Speaking - Effective communication with employees, supervisors/managers and staff. Effective communications with patients and visitors, as required.

Lifting - Occasionally (activity or condition exists up to 1/3 of time)

Pushing/Pulling - Occasionally (activity or condition exists up to 1/3 of time)

Standing - Occasionally (activity or condition exists up to 1/3 of time)

Walking - Occasionally (activity or condition exists up to 1/3 of time)

Sitting - Frequently (activity or condition exists from 1/3 to 2/3 of time)

WORKING CONDITIONS*

No potential for exposure to blood and body fluids

 

 

Location Address:  1699 Tullie Circle, Atlanta, GA  30329
Function:  Marketing/Communications - Marketing/Communications

 

Overview:

Children’s Healthcare of Atlanta has been 100 percent dedicated to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow.

With 3 hospitals, 27 neighborhood locations and a total of 622 beds, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report.

Children’s has been ranked on Fortune magazine’s list of “100 Best Companies to Work For” for twelve consecutive years and named one of the “100 Best Companies” by Working Mother magazine. We offer a comprehensive compensation and benefit package that supports our mission, vision and values. We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country.  Connect to our mission of being Dedicated to All Better and impact the lives of hundreds of thousands of patients and their families each year.


Nearest Major Market: Atlanta

Job Segment: Patient Care, Pediatric, Healthcare