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Senior Marketing Coordinator

Work Schedule/Days:  Day / Monday - Friday
Employment Type:  Full-Time
Location:  Support I 
Requisition #:  70922

 

JOB SUMMARY

Provides a high level of support to the Marketing team by leading the development and implementation of marketing and communications plans that support key system strategies. Provides client management and consultation to stakeholders throughout the system. Manages budget and measures and assesses effectiveness of marketing initiatives, research, content management, and messaging across multiple channels.

EDUCATION

  • Bachelor’s degree in Business, Marketing, Communications, Healthcare Administration, or related field

CERTIFICATION SUMMARY

  • No professional certifications required

EXPERIENCE*

  • 5 years of experience in marketing

PREFERRED QUALIFICATIONS*

  • Experience in marketing, advertising, healthcare, non-profit and/or fundraising
  • Agency experience

KNOWLEDGE SKILLS & ABILITIES*

  • Demonstrated ability to plan, organize, implement, complete, and evaluate effectiveness of projects
  • Excellent verbal and written communication skills
  • Creative and analytical problem-solving capabilities
  • Demonstrated strong customer service orientation
  • Demonstrated ability to multi-task and meet deadlines
  • Proficient in Microsoft Office applications (e.g., Word, Excel, PowerPoint, Outlook)
  • Ability to manage various information sources for research, analysis and application (e.g., intranet, internet, Healthcare Advisory Board, CHCA, NACHRI, ACHE)
  • Demonstrated analytical skills and experience applying focus group feedback, quantitative research, and web and/or campaign analytics to optimize ongoing marketing and program efforts

JOB RESPONSIBILITIES*

  1. Supports business partners in achieving their goals through the development of comprehensive, strategic, and integrated marketing plans.
  2. Ensures strategies and initiatives are aligned with identified business objectives based on a thorough market analysis and have measurable results.
  3. Oversees production process for print and digital projects, including managing project initiation, developing effective creative briefs, and communicating status of project to business partner.
  4. Manages progress, delivery, and distribution through identified processes and agreements.
  5. Takes initiative and consistently provides business partners with strategic direction and recommendations based on market research and/or industry best practices.
  6. Demonstrates understanding of marketing plan development process, fiscal management, and resource allocation.
  7. Collaborates with extended Marketing and Communications team to strategically develop and integrate key messages and campaigns.
  8. Handles budget allocation, analysis, and assessment of return on investment for marketing initiatives.
  9. Supervises interns and/or volunteers.
  10. Demonstrates leadership and serves as a positive role model, mentor, and resource to Marketing Coordinators.

SYSTEM RESPONSIBILITIES*

Safety: Practices proper safety techniques in accordance with hospital and departmental policies and procedures. Responsible for the reporting of employee/patient/visitor injuries or accidents, or other safety issues to the supervisor and in the occurrence notification system.

 

Compliance: Monitors and ensures compliance with all regulatory requirements, organizational standards, and policies and procedures related to area of responsibility. Identifies potential risk areas within area of responsibility and supports problem resolution process. Maintains records of compliance activities and reports compliance activities to the Compliance Office.

 

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification.  They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.

PHYSICAL DEMANDS*

Bending/Stooping - Occasionally (activity or condition exists up to 1/3 of time)
Climbing - Not Present
Lifting - Occasionally (activity or condition exists up to 1/3 of time)
Pushing/Pulling - Occasionally (activity or condition exists up to 1/3 of time)
Sitting - Constantly (activity or condition exists 2/3 or more of time)
Standing - Occasionally (activity or condition exists up to 1/3 of time)
Walking - Occasionally (activity or condition exists up to 1/3 of time)
Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance
Hearing/Speaking - Effective communication with employees, supervisors/managers and staff. Effective communications with patients and visitors, as required.

WORKING CONDITIONS*

No potential for exposure to blood and body fluids

 

About Us:

Children’s Healthcare of Atlanta has been 100 percent committed to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow.

With 3 hospitals, 20 neighborhood locations and a total of 673 beds, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report.

Children’s has been recognized as a Fortune 100 Best Place to Work, a Best Place for Working Mothers, and as a top employer for diversity and millennials.  We offer a comprehensive compensation and benefit package that supports our mission, vision and values.  We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country.  Connect to our mission of making kids better today and healthier tomorrow. 

Have questions about the recruitment process?  Check out What to Expect.

Address:  1575 Northeast Expressway, Bldg 1, Atlanta, GA  30329
Function:  Marketing/Communications - Marketing/Communications


Nearest Major Market: Atlanta

Job Segment: Pediatric, Healthcare Administration, Healthcare