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Senior Digital Marketing Coordinator - Child Advocacy

Work Schedule/Days:  Day / Monday - Friday
Employment Type:  Full-Time
Location:  Support I 
Requisition #:  83202

 

JOB SUMMARY

Provides strategic leadership and a solutions-oriented approach to Children's Healthcare of Atlanta websites and other digital platforms. Optimizes the customer experience by proactively providing recommendations that are data driven, utilizing the full ecosystem of data sources, including web analytics, paid media performance, offline data, user feedback, industry research and competitive analysis. Works with marketing partners to understand marketing and business goals and helps propose strategic solutions utilizing digital tools.

EDUCATION

  • Bachelor's degree in Marketing, Communications, Computer Science, or related field

CERTIFICATION SUMMARY

  • No professional certifications required

EXPERIENCE*

  • 3 years of experience in marketing, advertising, or communications
  • Content management system (CMS) experience
  • Experience in SEO, digital paid media acquisition or marketing automation

PREFERRED QUALIFICATIONS*

  • Experience with Sitecore
  • Experience with Marketo
  • Knowledge of digital advertising tactics and media plan management
  • General knowledge of HTML

KNOWLEDGE SKILLS & ABILITIES*

  • Strong working knowledge of website analytics platforms such as Adobe Analytics or similar
  • Demonstrated verbal communication skills, including communicating with others, public speaking, and effective listening
  • Ability to interview and gather information from sources at all levels in the system
  • Must be able to work with varying levels of staff
  • Maintains knowledge of current trends and practices in digital marketing, search engine marketing/optimization, content development, technology, and communications

JOB RESPONSIBILITIES*

  1. Collaborates with and serves as primary liaison between Marketing and Communications and Information Systems & Technology, often acting as lead on development projects and timelines.
  2. Manages digital projects while working collaboratively with various departments throughout the system as well as external vendors.
  3. Consistently demonstrates collaborative, strategic, solutions-oriented approach to website requests.
  4. Proactively identifies opportunities for enhancements of website platforms and/or optimization of digital marketing campaigns or e-communications initiatives and develops project plan outlining tasks, team members, milestones and also ensures communication with leadership throughout project implementation.
  5. Effectively communicates digital marketing rationale and best practices to marketing team members and at times to leadership.
  6. Designs and maintains advanced analytics reports to provide strategic interpretation of performance of website and digital marketing and/or lead generation initiatives; makes recommendations based on insights to drive optimization and improved consumer engagement.

SYSTEM RESPONSIBILITIES*

Safety: Practices proper safety techniques in accordance with hospital and departmental policies and procedures. Responsible for the reporting of employee/patient/visitor injuries or accidents, or other safety issues to the supervisor and in the occurrence notification system.
 

Compliance: Monitors and ensures compliance with all regulatory requirements, organizational standards, and policies and procedures related to area of responsibility. Identifies potential risk areas within area of responsibility and supports problem resolution process. Maintains records of compliance activities and reports compliance activities to the Compliance Office.
 

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification.  They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.

PHYSICAL DEMANDS*

Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance
Bending/Stooping - Occasionally (activity or condition exists up to 1/3 of time)
Climbing - Not Present
Hearing/Speaking - Effective communication with employees, supervisors/managers and staff. Effective communications with patients and visitors, as required.
Lifting - Occasionally (activity or condition exists up to 1/3 of time)
Pushing/Pulling - Occasionally (activity or condition exists up to 1/3 of time)
Sitting - Constantly (activity or condition exists 2/3 or more of time)
Standing - Occasionally (activity or condition exists up to 1/3 of time)
Walking - Occasionally (activity or condition exists up to 1/3 of time)

WORKING CONDITIONS*

No potential for exposure to blood and body fluids

 

About Us:

Children’s Healthcare of Atlanta has been 100 percent committed to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow.

With 3 hospitals, 20 neighborhood locations and a total of 673 beds, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report.

Children’s has been recognized as a Fortune 100 Best Place to Work, a Best Place for Working Mothers, and as a top employer for diversity and millennials.  We offer a comprehensive compensation and benefit package that supports our mission, vision and values.  We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country.  Connect to our mission of making kids better today and healthier tomorrow. 

Have questions about the recruitment process?  Check out What to Expect.

Address:  1575 Northeast Expressway, Bldg 1, Atlanta, GA  30329
Function:  Marketing/Communications - Marketing/Communications


Nearest Major Market: Atlanta

Job Segment: Developer, Information Systems, Computer Science, Pediatric, Technology, Healthcare