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Physician Outreach Liaison

Work Schedule/Days:  Day / Monday - Friday
Employment Type:  Full-Time
Location:  Office Park (1699) 
Requisition #:  35082



The Physician Outreach Liaison supports Physician Outreach department. Represents and promotes Children’s Healthcare of Atlanta clinical services and programs to increase volume growth and referring physician base and improve customer relationships with key and potentially new referring physicians. Children’s Physician Outreach Program is designed to create a more consistent experience for our community physicians and their staff members to build and maintain collaborative interactions and open communication. Within the program, designated physician liaisons are the primary contact for physicians, practice managers and staff within specific regions throughout Georgia. These liaisons are available to address questions, concerns and issues, and they provide information about the Children’s services and programs. From identifying and addressing barriers to access, to arranging requested in-services, the liaisons are available to meet physicians' ongoing needs. Our ultimate goal is to foster positive relationships between Children’s, the medical staff and community physicians.

  • Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, a clinical discipline, or related healthcare field
  • Valid Georgia driver’s license
  • Must have personal transportation (automobile in good working condition) and auto insurance
  • Experience in database management
  • 8+ years pharma/biotech experience selling clinically to specialty physicians in assigned region.
  • Clinical background is a plus.
  • Experience with CRM data management system.
  • 3 years of experience in sales, marketing, or marketing communications                               
  • Experience in healthcare or consumer products
  • Knowledge of resources, market, and business data and ability to apply in the development, implementation, measurement, and evaluation of relationship development/sales/outreach programs
  • Demonstrated ability to manage multiple complex responsibilities and perform business and market analysis, strategic planning, and program management with documented outcomes
  • Exceptional verbal and written communications
  • Strong business acumen and interpersonal skills
  • Team player, consensus builder, and persuasive presenter
  • Must be proficient in Microsoft Office Suite and other related software programs
  1. Functions as a primary contact for pediatric and adult specialty physicians within the assigned geographic territory including, but not limited to, Henry Dekalb, and Gwinnett counties.
  2. Interfaces with physicians/staffs to improve communication and increase understanding of referring physician needs and expectations.
  3. Conducts personal visits 3.5 to four days per week, maintaining a practice visit index of 1.0.
  4. Develops a sales plan for physicians/practices within the assigned territory with identified objectives and strategies.
  5. Supports marketing plan and implementation and collaborates with Marketing and Communications to ensure that communication vehicles (e.g., collaterals, forms, physician portal) are in support of the results-oriented sales plan.  
  6. Identifies issues and concerns by referring physicians and communicates back to the appropriate individual, department, or area.
  7. Facilitates issue resolution between physicians and Children’s Healthcare of Atlanta, working toward improved processes and communications.
  8. Records and reports daily activity, referral patterns, client interactions, communication preferences, issues and resolutions, budget, market intelligence, cross-selling opportunities, and positive/negative variances in volumes for identified clinical products.
  9. Maintains content for all physician/practice profiles, capturing critical data and updating Credentialing when necessary to ensure accurate and timely information is provided for purposes of communicating back to referring physicians.
  10. Serves as content expert for other members of the Physician Outreach team depending on particular area of clinical expertise, partnering in the development of other outreach strategies and messaging.
  11. Serves as a backup for other Physician Outreach team members during approved absences to ensure continuity of communication between Children’s Healthcare of Atlanta and the physician community.
  12. Supports the Director, Physician Outreach and Service Line Administrators to identify and implement sales programs for new and/or refreshed clinical products and work with Information Systems & Technology, Patient Access, Medical Records, Service Line Administrators, Credentialing, Transfer Center, and other departments and individuals as needed.
  13. Collaborates with Data Analyst to create monthly and quarterly reports identifying trends, issues, and resolutions.
  14. Works with Data Analyst and other team members to make recommendations for process improvements and develops/reports return on investment measures on specific blitz programs or overall metrics.
  15. Participates in education, training, planning, and regular sales training programs as required.
  16. Oversees preparations, implementation, and follow-up for identified professional organization meetings and trade shows in order to cultivate physician relationships.
  17. Attends continuing medical education dinners and physician town hall meetings in assigned geographic territory.
  18. Coordinates continuing medical education in-services for physicians and staff per request by the practice. 

Safety: Practices proper safety techniques in accordance with hospital and departmental policies and procedures. Responsible for the reporting of employee/patient/visitor injuries or accidents, or other safety issues to the supervisor and in the occurrence notification system.


Compliance: Monitors and ensures compliance with all regulatory requirements, organizational standards, and policies and procedures related to area of responsibility. Identifies potential risk areas within area of responsibility and supports problem resolution process. Maintains records of compliance activities and reports compliance activities to the Compliance Office.


The above statements are intended to describe the general nature and level of work performed by people assigned to this classification.  They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.

Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance
Bending/Stooping - Occasionally (activity or condition exists up to 1/3 of time)
Climbing - Occasionally (activity or condition exists up to 1/3 of time)
Hearing/Speaking - Effective communication with employees, supervisors/managers and staff. Effective communications with patients and visitors, as required.
Lifting - Occasionally (activity or condition exists up to 1/3 of time)
Pushing/Pulling - Occasionally (activity or condition exists up to 1/3 of time)
Sitting - Frequently (activity or condition exists from 1/3 to 2/3 of time)
Standing - Occasionally (activity or condition exists up to 1/3 of time)
Walking - Occasionally (activity or condition exists up to 1/3 of time)
Some potential for exposure to blood and body fluids


About Us:

Children’s Healthcare of Atlanta has been 100 percent committed to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow.

With 3 hospitals, 27 neighborhood locations and a total of 638 beds, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 70 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report.

Children’s has been ranked on Fortune magazine’s list of “100 Best Companies to Work For” for fourteen consecutive years and named one of the “100 Best Companies” by Working Mother magazine.  We offer a comprehensive compensation and benefit package that supports our mission, vision and values.  We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country.  Connect to our mission of making kids better today and healthier tomorrow. 

Have questions about the recruitment process?  Check out What to Expect.

Address:  1699 Tullie Circle, Atlanta, GA  30329
Function:  Professional - Physician Relations

Nearest Major Market: Atlanta

Job Segment: Medical, Information Systems, Program Manager, Physician, Database, Healthcare, Technology, Management