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PR and Social Media Coordinator-Child Advocacy Marketing

Location:  Park North - Dartmouth 
Requisition #:  36899

JOB SUMMARY

To manage comprehensive public relations/media relations and social media plans and programs to support Child Advocacy Marketing’s strategic goals and marketing plans.  To provide public relations support for key strategic initiatives, programs, special projects, events and/or breaking news; and to communicate the Children’s Healthcare of Atlanta/Strong4Life mission and vision to the media through an on-going media relations, communications and social media program including the development and dissemination of news, feature and photo releases, proactive and reactive media and social contacts. 

We’re looking for a self-starter who can work independently yet collaborate with a high-performing team. The ideal candidate is a rock-star writer and trends guru who loves to engage the media and consumers with compelling content through integrated marketing campaigns.

EDUCATION

Bachelor's degree in marketing, communications, public relations, writing or related field

CERTIFICATION SUMMARY

•  “No professional certifications required”

EXPERIENCE*

• Minimum 3+ years public relations or communications experience.  Must have news media or media relations experience and strong knowledge of communication, public relations and social media practices, methods and strategies

PREFERRED QUALIFICATIONS*

• Agency experience preferred. Must possess basic management principles and have supervisory experience as well as experience in developing and managing communication plans and associated budget
• Must have proven communication skills and abilities in writing, public speaking, and interpreting concepts/ideas into written and/or verbal form to selected audiences including news media, bloggers, general public, staff, volunteers, other healthcare workers, etc
• Must be able to work well under pressure and deadlines and be flexible and adaptable to unexpected changes.  Must have excellent project management skills
• Proficient in Microsoft Office applications (Word, Excel, Power Point, Outlook), Wordpress, social networks, and online community building

KNOWLEDGE SKILLS & ABILITIES*

• Personal organization and time management
• Human relations and teamwork
• Personal adaptability and flexibility
• Personal motivation
• Listening

JOB RESPONSIBILITIES*

1. Develops PR and Social Media plans to support Child Advocacy by identifying appropriate methods, tools and vehicles to achieve plan goals.
2. Manages outside resource relationships as appropriate to implement public relations and social media campaigns.
3. Ensures media relations program is in place to respond to media inquiries in accordance with media relations procedures and represents Children’s Healthcare of Atlanta in a professional manner to the media and other outside organizations.  Makes appropriate arrangements for interviews with hospital personnel or volunteers. 
4. Partners with account managers, graphic designers and editorial to create and deliver social media campaigns, materials, messaging, blogs etc.
5. Manages the portfolio of social media campaigns and engaging with online audiences, both reactively and proactively, to promote the campaign on social channels. Actively monitors and manages prompt and appropriate responses to social media posts on Strong4Life social channels as well as external channels as appropriate.
6. Develops social media calendars and creates regular progress/campaign summary reports to review ROI and make recommendations based on analysis/trends.
7. Manage day-to-day operations of the brand’s social media properties including Facebook, Twitter and YouTube.
8. Perform daily monitoring through social media listening tools and proactively insert brand in relevant social conversations.

9. Pull and review monthly analytics and make recommendations to optimize effectiveness of tactics.
10. Participate in Content Editorial Board and other team meetings as necessary.

SYSTEM RESPONSIBILITIES*
PHYSICAL DEMANDS*
Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance
Bending/Stooping - Occasionally (activity or condition exists up to 1/3 of time)
Climbing - Occasionally (activity or condition exists up to 1/3 of time)
Hearing/Speaking - Effective communication with employees, supervisors/managers and staff. Effective communications with patients and visitors, as required.
Lifting - Occasionally (activity or condition exists up to 1/3 of time)
Pushing/Pulling - Occasionally (activity or condition exists up to 1/3 of time)
Standing - Occasionally (activity or condition exists up to 1/3 of time)
Walking - Occasionally (activity or condition exists up to 1/3 of time)
WORKING CONDITIONS*
No potential for exposure to blood and body fluids

 

About Us:

Children’s Healthcare of Atlanta has been 100 percent committed to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow.

With 3 hospitals, 27 neighborhood locations and a total of 638 beds, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 70 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report.

Children’s has been ranked on Fortune magazine’s list of “100 Best Companies to Work For” for fourteen consecutive years and named one of the “100 Best Companies” by Working Mother magazine. We offer a comprehensive compensation and benefit package that supports our mission, vision and values. We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country. Connect to our mission of making kids better today and healthier tomorrow. 

Have questions about the recruitment process?  Check out What to Expect.

Address:  3395 Northeast Expressway, Atlanta, GA  30341
Function:  Marketing/Communications - Marketing/Communications


Nearest Major Market: Atlanta

Job Segment: Pediatric, Project Manager, Healthcare, Technology