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Digital Marketing Coordinator

Work Schedule/Days:  Day / Monday - Friday
Employment Type:  Full-Time
Location:  Support I 
Requisition #:  68404

 

JOB SUMMARY

The digital marketing coordinator will support Children’s Healthcare of Atlanta in the development of email marketing, lead generation and nurturing strategies for consumer and physician audiences. Ideal candidate has strong strategic marketing skills and experience organizing, managing, and thoughtfully executing email marketing campaigns. The digital marketing coordinator will also develop html emails within our email platforms and will be responsible for analyzing email performance. In addition, the role will be responsible for updates to web platforms via our CMS. A strong attention to detail, ability to think critically, and manage multiple tasks under tight deadlines is required.

EDUCATION

  • Bachelor's degree in Marketing, Communications, Computer Science, or equivalent knowledge

CERTIFICATION SUMMARY

  • No professional certifications required

EXPERIENCE*

  • 3 - 5 year of experience in marketing or advertising with focus on building and executing email marketing campaigns
  • Experience working within marketing automation platforms

PREFERRED QUALIFICATIONS*

  • General knowledge of HTML
  • Experience with working in a CMS, preferably Sitecore
  • Experience with Adobe Analytics or similar platform

KNOWLEDGE SKILLS & ABILITIES*

  • No minimally required knowledge, skills, or abilities

JOB RESPONSIBILITIES*

  1. Work with Digital Manager to develop lead generation and nurturing strategies and execute those strategies within our marketing automation platform 
  2. Utilize knowledge of email marketing analytics and campaign tracking to provide actionable insights that inform digital strategies
  3. As needed, assists digital team with managing content updates for Children’s Healthcare of Atlanta public websites and other digital platforms
  4. Maintains accuracy and timeliness of website information on a day-to-day basis.
  5. Manages digital marketing projects while working collaboratively with various departments throughout the system as well as external vendors.

 

 

SYSTEM RESPONSIBILITIES*

Safety: Practices proper safety techniques in accordance with hospital and departmental policies and procedures. Responsible for the reporting of employee/patient/visitor injuries or accidents, or other safety issues to the supervisor and in the occurrence notification system.

 

Compliance: Monitors and ensures compliance with all regulatory requirements, organizational standards, and policies and procedures related to area of responsibility. Identifies potential risk areas within area of responsibility and supports problem resolution process. Maintains records of compliance activities and reports compliance activities to the Compliance Office.

 

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification.  They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.

PHYSICAL DEMANDS*

Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance
Bending/Stooping - Occasionally (activity or condition exists up to 1/3 of time)
Climbing - Not Present
Hearing/Speaking - Effective communication with employees, supervisors/managers and staff. Effective communications with patients and visitors, as required.
Lifting - Occasionally (activity or condition exists up to 1/3 of time)
Pushing/Pulling - Occasionally (activity or condition exists up to 1/3 of time)
Sitting - Constantly (activity or condition exists 2/3 or more of time)
Standing - Occasionally (activity or condition exists up to 1/3 of time)
Walking - Occasionally (activity or condition exists up to 1/3 of time)

WORKING CONDITIONS*

No potential for exposure to blood and body fluids

 

About Us:

Children’s Healthcare of Atlanta has been 100 percent committed to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow.

With 3 hospitals, 20 neighborhood locations and a total of 673 beds, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report.

Children’s has been recognized as a Fortune 100 Best Place to Work, a Best Place for Working Mothers, and as a top employer for diversity and millennials.  We offer a comprehensive compensation and benefit package that supports our mission, vision and values.  We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country.  Connect to our mission of making kids better today and healthier tomorrow. 

Have questions about the recruitment process?  Check out What to Expect.

Address:  1575 Northeast Expressway, Bldg 1, Atlanta, GA  30329
Function:  Marketing/Communications - Marketing/Communications


Nearest Major Market: Atlanta

Job Segment: Developer, Computer Science, Pediatric, Technology, Healthcare